Life happens, but it shouldn’t stop you from living.

It’s a mantra that Bob Christianson, Tua’s President and CEO, couldn’t get out of his head. Bob was—and still is—living the challenging balancing act of a busy family and entrepreneurship.

As someone who championed the underserved, Bob couldn’t help but wonder: Is there a better way to pay? Is there a better way for humans and financial institutions to interact?

These questions are the foundation of Tua—where pinching pennies and high-interest charges are replaced by a flexible and responsible alternative.