Technology Driven Human Focused
Tua seamlessly weaves technology with humanity to make affordable loans accessible to everyone.
Our Story
Life happens, but it shouldn’t stop you from living. It’s a mantra that Bob Christianson, Tua’s Founder, couldn’t get out of his head. Bob was—and still is—living the challenging balancing act of a busy family and entrepreneurship.
As someone who championed the underserved, Bob couldn’t help but wonder: Is there a better way to pay? Is there a better way for businesses, humans, and financial institutions to interact? Is there a better way for businesses to invest in their growth with commercial lending?
These questions are the foundation of Tua—where pinching pennies and high-interest charges are replaced by a flexible and responsible alternative, helping all parties involved, businesses, individuals, and financial institutions alike.
As someone who championed the underserved, Bob couldn’t help but wonder: Is there a better way to pay? Is there a better way for businesses, humans, and financial institutions to interact? Is there a better way for businesses to invest in their growth with commercial lending?
These questions are the foundation of Tua—where pinching pennies and high-interest charges are replaced by a flexible and responsible alternative, helping all parties involved, businesses, individuals, and financial institutions alike.
Meet our Leadership
Barry Trexler
President & CEO
Bob Christianson
Founder & CSO
Melissa Lashyn
VP Experience
Rory Liebhart
CFO
Brandon Hoye
COO
TuaPay’s Consumer Experience Principles
Our promise to merchants and consumers
Simple
At TuaPay, simplicity is key. Everything we do is to make it as easy as possible for the end user. Even if we have to go out of our way or choose an approach that is more complicated for us.
Transparent & Honest
Our stakeholders trust us to be honest and to protect their information, and we’re very intentional about gaining and building their trust.
Human Connection
Humanity is our guide and we lead every interaction assuming the best in people. Everyone has a story and we’re here to help make people’s lives better.
Partnership
We are engaged in meeting—and exceeding—the needs and objectives of our stakeholders. It’s our promise to help them reach their potential.