Technology driven

Human focused

Tua seamlessly weaves technology with humanity to make affordable loans accessible to everyone.

Our Story

Our Story

Life happens, but it shouldn’t stop you from living.


It’s a mantra that Bob Christianson, Tua’s President and CEO, couldn’t get out of his head. Bob was—and still is—living the challenging balancing act of a busy family and entrepreneurship. Something that made his demanding life even more challenging? Banks.


Bob couldn’t help but notice the respect and consideration that was given to those individuals who were financially sound, and the disrespect and thoughtlessness that was given to those who were struggling with their finances. As someone who championed the underserved, Bob couldn’t help but wonder: Is there a better way to pay? Is there a better way for humans and financial institutions to interact?


These questions are the foundation of Tua—where pinching pennies and high-interest charges are replaced by a flexible and responsible alternative.

TuaPay’s Consumer Experience Principles

Our promise to merchants and consumers

Simple

At TuaPay, simplicity is key. Everything we do is to make it as easy as possible for the end user. Even if we have to go out of our way or choose an approach that is more complicated for us.

Human Connection

Humanity is our guide and we lead every interaction assuming the best in people. Everyone has a story and we’re here to help make people’s lives better.

Transparent and Honest

Our stakeholders trust us to be honest and to protect their information, and we’re very intentional about gaining and building their trust. Transparency and honesty are intended to be present in every TuaPay interaction, digital or otherwise.

Partnership

We are engaged in meeting—and exceeding—the needs and objectives of our stakeholders. It’s our promise to help them reach their potential.

Simple

At TuaPay, simplicity is key. Everything we do is to make it as easy as possible for the end user. Even if we have to go out of our way or choose an approach that is more complicated for us.

Human Connection

Humanity is our guide and we lead every interaction assuming the best in people. Everyone has a story and we’re here to help make people’s lives better.

Transparent and Honest

Our stakeholders trust us to be honest and to protect their information, and we’re very intentional about gaining and building their trust. Transparency and honesty are intended to be present in every TuaPay interaction, digital or otherwise.

Partnership

We are engaged in meeting—and exceeding—the needs and objectives of our stakeholders. It’s our promise to help them reach their potential.