Technology driven
Human focused
Tua seamlessly weaves technology with humanity to make
affordable loans accessible to everyone.
Tua seamlessly weaves technology with humanity to make affordable loans accessible to everyone.
Our Story
Life happens, but it shouldn’t stop you from living.
It’s a mantra that Bob Christianson, Tua’s Founder, couldn’t get out of his head. Bob was—and still is—living the challenging balancing act of a busy family and entrepreneurship.
As someone who championed the underserved, Bob couldn’t help but wonder: Is there a better way to pay? Is there a better way for humans and financial institutions to interact?
These questions are the foundation of Tua—where pinching pennies and high-interest charges are replaced by a flexible and responsible alternative.
TuaPay’s Consumer Experience Principles
Our promise to merchants and consumers
Simple
At TuaPay, simplicity is key. Everything we do is to make it as easy as possible for the end user. Even if we have to go out of our way or choose an approach that is more complicated for us.
Transparent and Honest
Our stakeholders trust us to be honest and to protect their information, and we’re very intentional about gaining and building their trust. Transparency and honesty are intended to be present in every TuaPay interaction, digital or otherwise.
Human Connection
Humanity is our guide and we lead every interaction assuming the best in people. Everyone has a story and we’re here to help make people’s lives better.
